Client: Help the Aged
Brief: None. Proactive use of additional photography requested by myself on the brand’s magazine shoot.
Response: Rather than treat isolation, winter death, and social care as separate briefs. Run a brand consistent, overarching set of ads that still challenged the issues.
Results: With client as their intellectual property to decide how to use it.

Client: Help the Aged – Research to age

Brief: Create a DM campaign to encourage donations to the ‘Disconnected Mind’ project.
Response: A pack that represented the potential loss to the project and appealed to nostalgic recognition.
Results: Donations massively above target and a nomination for Best Charity at the Precision Marketing Response Awards.