Carrera experiential activity Build brand awareness amongst potential consumers through meaningful face to face engagements 

• Reflecting ‘Out There’ campaign
• Target core millennial audience 
• Drive traffic to partner store
  e-commerce site 
• Generate content for use on
  digital platforms 

Budget:  £45,000 

• Excluding incentive discounts on
  purchase and GWP

In order to achieve both sales and brand awareness objectives we will utilise participants’ social media profiles 

• Focus on Instagram for brand fit,
  options to duplicate across platforms 

• Incentivise use of dedicated
  campaign hashtags but leave
  styling to the participant 

• In low connectivity festival environments
  posts will appear after the event to avoid
  competing with the social media clutter
  associated with a festival weekend 

• When producing automated social
  media posts through participant
  accounts copy will be pre-defined
  to include correct brand messaging
  and relevant campaign hashtags 

• Photo booths do not allow automated
  posting to Instagram and will instead
  post to Twitter or Facebook 

By taking Carrera to an environment already frequented by ‘true authentic’, at a time they’re even more open to an adventurous experience, we create a truly memorable brand experience which drives both participants and those they share it with towards a purchase.

• Use existing festival environments as a
  creative base for a campaign 

• Benefit from a contained audience with
  guaranteed footfall 

• Opportunity for multiple interactions
  across a number of days 

• Bolster content by featuring wider
  festival atmosphere

Pop up retail outlets
visitors to the pop-up store will be able
to print photos of themselves with their
chosen sunglasses by tagging their
Instagram posts with the relevant hashtag. 

• Printing prompts generation of social
  media content 

• Photos are added to the walls, steadily
  turning the store in to an ever growing
  art installation 

• Potential competition tie-in with
  experiential activity offering festival
  tickets as prizes for adding photos
  to the walls

The Tourer 
Taking an American classic, oft cited as an icon of life’s great journeys, we’ll invite the public on board the Carrera Tourer to find their perfect pair of sunglasses and embark on their next adventure. 

• Airstream style unit 

• Parked up in city centres, markets and
  street food destinations 

• Internal décor styled after
  touring travellers 

• Glasses on display throughout 

• Upon finding their chosen pair
  consumers will be photographed
  so as to join our Carrera Journeys
  Instagram album 

• Photo wall of all participants 

• Rewarded with a discount each
  consumer will receive a voucher
  to be used online 

The Carrera Viewpoint a new experience taking you above the crowds

In the true spirit of getting ‘Out There’ festival goers will have to wonder off the beaten track as they scale the rocky façade of the Carrera observation point. Upon reaching the top they’ll be rewarded with a truly unique view of the festival landscape. 

• Standing tall well above the crowd
  the observation platform will be
  highly visible 

• Climbing wall designed to be an
  enjoyable experience as opposed
  to a challenging pursuit 

• The top forms a contained trial area
  where participants are able to find
  and purchase their perfect pair

Road Trip Hit Squads Hitting the road to find the authentic UK look

Our team of travellers will search out the truly authentic amongst the crowds of major UK cities; armed with the complete Carrera style set they’ll travel the country helping target consumers pick their perfect pair. 

• Pairs of Carrera brand ambassadors
  travelling through target cities on
  customised Vespas 

• Each team carrying a bespoke satchel
  containing a selection of Carrera styles
  and a mirror 

• Stopping in high footfall target locations 
  our teams will invite passers-by to take
  a seat on their vespa and try a variety
  of Carrera styles 

• Upon finding their favourite pair
  consumers will be photographed
  a top the vespa and entered in to
  a competition to win their
  very own one 

• Rewarded with a discount each
  consumer will receive a voucher
  to be used online 

Social Playground This state of the art printer tracks a predefined hashtag and automatically prints off any qualifying photos uploaded to Instagram within
20 seconds 

• Generates original authentic content 

• Natural way of inspiring participants
  to engage with your hashtag 

• Additional brand messaging and offers
  can be designed in to the prints 

• Collates a digital copy of all photos for
  use after the event 

• Provides a detailed report on the overall
  reach and engagement levels