Background
• Absolut is launching an ‘End of Year’
  Limited Edition bottle
• This bottle is a collaboration with
  the ‘Andy Warhol Foundation for
  the Visual Arts
• It extenuates the iconic 1986 painting
 

Our role 
• Consider how to highlight Absolut Warhol
  in Travel Retail, draw attention to the
  Limited Edition bottle on shelf

• Take into account differing retail formats
  and how to integrate digital as part of
  the story

• Propose promoter uniforms